More is better, right? Not really. Barry Schwartz has written an entire book on the subject, entitled The Paradox of Choice: Why more is less. In his book, Schwartz highlights two major drawbacks to having more choice:
- More options create decision paralysis
- We are ultimately less satisfied with the choices we make
More options create decision paralysis
Daniel Kahneman, another psychologist, is most well known for writing Thinking: Fast and Slow which popularized a dual process model explaining perception and decision making in two distinct systems:
Not exactly creative names, but they serve their purpose.
Continue reading “The Paradox of Choice”
I’ve been reading Thinking: Fast and Slow by Daniel Kahneman and one of the things that really stood out to me was his presentation of loss aversion. I know that humans are loss averse, that isn’t news to me. But what I had never really thought about before was this idea in the context of adversarial collaboration in the workplace.
As a UX Strategist, almost all of my collaboration is adversarial. I am a staunch supporter of the user’s experience, sometimes to the detriment of the business plan. You might wonder, though, why that’s a problem. Shouldn’t the UX guy be supporting the user’s experience? Well, yes… but every other member of the team is a staunch supporter of their [insert focus or metric]. It is not often that every member of the team, from sales to support, is being held accountable by their supervisors for supporting or producing a positive user experience.
Continue reading “Loss Aversion in Adversarial Collaboration”