More is better, right? Not really. Barry Schwartz has written an entire book on the subject, entitled The Paradox of Choice: Why more is less. In his book, Schwartz highlights two major drawbacks to having more choice:
- More options create decision paralysis
- We are ultimately less satisfied with the choices we make
More options create decision paralysis
Daniel Kahneman, another psychologist, is most well known for writing Thinking: Fast and Slow which popularized a dual process model explaining perception and decision making in two distinct systems:
Not exactly creative names, but they serve their purpose.
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Yes, UX stands for User Experience, but what is it? In another post on communicating hard truths, I said that the user experience is the culmination of every interaction a user has with a product or interface. Ok, so what makes an experience good or bad? I would posit that the difference between a good and bad UX is how obvious the interface is to the user.
A good user experience supports Flow.
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The 5 W’s
Getting feedback from users is a critical part of designing the user experience for a product. But gathering feedback can be a daunting task. What is the best format? What questions do I ask? How do I translate what they are saying into something usable? Here is my guide to making user feedback more successful, I call them the 5 W’s:
- What are your objectives?
- What are your assumptions?
- How will you collect the data?
- Who are you going to engage?
- Who is going to conduct the session?
Continue reading “User Feedback Methodology”
I’ve been reading Thinking: Fast and Slow by Daniel Kahneman and one of the things that really stood out to me was his presentation of loss aversion. I know that humans are loss averse, that isn’t news to me. But what I had never really thought about before was this idea in the context of adversarial collaboration in the workplace.
As a UX Strategist, almost all of my collaboration is adversarial. I am a staunch supporter of the user’s experience, sometimes to the detriment of the business plan. You might wonder, though, why that’s a problem. Shouldn’t the UX guy be supporting the user’s experience? Well, yes… but every other member of the team is a staunch supporter of their [insert focus or metric]. It is not often that every member of the team, from sales to support, is being held accountable by their supervisors for supporting or producing a positive user experience.
Continue reading “Loss Aversion in Adversarial Collaboration”